Enaks Marketing Intelligence FAQ
  • About Enaks Marketing Intelligence
  • General Questions
  • Pricing
  • Services
  • Problem-Specific Questions
  • Trust & Credibility Questions
  • Approach & Methodology
  • Communication & Collaboration
  • Integration & Tech Stack
  • Outcomes & Results
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  • 🔍 MARKET RESEARCH SERVICES
  • ✍️ MARKETING STRATEGY & CONSULTING
  • ⚙️ MARKETING EXECUTION
  • 🧠 AI & DATA CONSULTING
  • 📦 PROJECT TYPES & ENGAGEMENT MODELS

Services

🔍 MARKET RESEARCH SERVICES

I’m entering a new market. Can you help me identify unmet needs or customer pain points? Yes, that’s one of our specialties. We use a mix of behavioral research, customer segmentation, and competitive landscape analysis to uncover unmet needs and key friction points in your market—before you invest heavily.

Do you offer both qualitative and quantitative research methods? Absolutely. We conduct both in-depth qualitative research (interviews, journey mapping) and robust quantitative studies (surveys, modeling, statistical validation) to give you a full picture of your market.

Can you validate my product idea with real customer data? Yes. We run product validation research using both primary and secondary data, depending on your budget and timeline. This includes testing assumptions, messaging, positioning, and market demand with real users.

Can you help me understand how I compare to my competitors from a customer perspective? Definitely. We conduct brand tracking, customer perception studies, and competitor audits to help you see exactly how you stack up in the minds of your customers—and where you can differentiate.

How do you recruit participants for customer interviews or surveys? We work with trusted recruitment partners and apply quota sampling to ensure representation across key demographics. We also use targeting filters (age, gender, behavior, etc.) to match your ideal audience.

Do you provide research that informs product development? Yes. Many of our studies directly inform product decisions—from feature prioritization and UX to packaging, pricing, and go-to-market strategy. We also support ongoing product feedback loops.

Can I request a one-off report on my market segment, or do you only work on long-term projects? Both are possible. We offer one-off market scans, strategic reports, or audience insights when needed. These often evolve into longer partnerships, but you can absolutely start small.

How is your research different from what I’d get from a typical research firm or academic agency? We combine academic-level rigor with real-world execution. Our research is business-ready—practical, visual, and action-oriented. Plus, we build tools like AI-powered audience simulators that go beyond typical research deliverables.


✍️ MARKETING STRATEGY & CONSULTING

Positioning / Go-To-Market / Channel Strategy / Business Planning

I need a marketing plan from scratch. Can you build one that aligns with my business goals? Yes. We build custom marketing strategies grounded in your business model, buyer personas, and growth goals. From brand positioning to tactical plans—we cover it all.

Can you act as our outsourced CMO on a part-time basis? Yes. Our fractional CMO service offers executive-level support without the full-time cost. We plug into your leadership team to steer strategy, team setup, budget allocation, and more.

What does your fractional CMO service include? It includes strategic planning, OKR setting, team mentoring, campaign oversight, stakeholder communication, and reporting. We can also guide agency/vendor coordination and internal team development.

How do you decide which marketing channels to focus on? We analyze your target audience’s behavior, your goals, industry benchmarks, and past performance data. Every channel recommendation is based on impact potential—not guesswork.

Do you help with fundraising decks and investor-oriented market data? Yes. We support startups with strategic messaging, market sizing, customer validation, and competitor positioning—all of which can be integrated into investor decks or funding proposals.

What kind of strategic deliverables will I get—just presentations or actionable plans? You’ll get fully actionable strategies—detailed go-to-market plans, campaign roadmaps, content calendars, positioning docs, and more. No fluffy slides, only things you can implement.

Can you audit our current marketing and help optimize it for growth? Yes. We offer full funnel audits—including messaging, targeting, conversion, and analytics—to identify bottlenecks and growth opportunities.

What’s the difference between your consulting services and execution services? Consulting defines the direction—positioning, strategy, brand, and planning. Execution brings it to life—through SEO, content, ads, email, and campaign management. We do both, or either one, depending on your needs.

⚙️ MARKETING EXECUTION

We need help running Google Ads. Do you manage campaigns or just consult? We manage campaigns end-to-end—strategy, creative, budget, A/B testing, reporting. We’re results-focused and adapt campaigns based on real-time performance.

Can you execute a full content strategy with ongoing blog and SEO content? Yes. We create, optimize, and publish content designed to improve SEO, drive traffic, and support your brand positioning. From keyword research to writing and publishing—it’s all handled.

Do you also take care of copywriting or do we need to provide that? We provide full-service copywriting, tailored to your tone of voice and objectives. Whether it's website, ad, email, or blog content—you don’t need to provide anything unless you want to.

Can you manage our email marketing automation tools end-to-end? Yes. We handle setup, list segmentation, automation flows, content creation, A/B testing, and analytics—working with platforms like Mailchimp, HubSpot, Klaviyo, etc.

Do you offer ongoing monthly support or just one-time project execution? Both. Many clients work with us on a monthly retainer, but we also take on one-off campaigns or audits depending on your needs.

Can I work with you if I only have a €1k–€2k marketing budget? Yes. With smaller budgets, we prioritize high-impact services like audience research, strategy audits, or SEO/content starter packs—designed to maximize traction quickly.

How many channels can you support with a €10k/month budget? With €10K/month, we can typically cover 2–4 marketing channels—like SEO, content, ads, and email—depending on scope and goals. We’ll build a strategy that fits.

Do you provide performance reports or dashboards? Yes. We offer monthly and on-demand reporting, visual dashboards, and performance reviews aligned with your KPIs.

Can you jump in and execute even if we already have a strategy? Absolutely. We’re happy to operate as execution partners and bring your existing strategy to life—while also flagging improvement areas if we spot them.

🧠 AI & DATA CONSULTING

We built an AI model internally—can you validate our results statistically? Yes. We offer full statistical validation services, applying academic-grade methodology to evaluate AI accuracy, bias, and business fit.

Can you help us analyze customer feedback using NLP? Yes. We use natural language processing to extract themes, sentiment, and intent from open-ended feedback—perfect for CX or product teams.

We have tons of internal data—can you make it actionable? Yes. We help you extract meaning from messy datasets—transforming raw data into strategic insights through segmentation, modeling, and dashboarding.

Can you help us design a feedback loop for our AI tools? Yes. We build AI feedback frameworks that allow continuous learning and refinement—so your models improve over time based on user behavior and performance.

Is this service more for data scientists or for marketers who want to use AI? Both. We bridge the gap—making AI practical and usable for marketing teams, while also being rigorous enough to support your data and product teams.

Do you help with prompt engineering or just backend analysis? We do both. We refine prompts, build custom GPTs, and offer prompt libraries tailored to your brand, product, or use case.

Can you integrate your models into our tools like Tableau or HubSpot? Yes. We collaborate with your tech stack—integrating insights and outputs into platforms like Tableau, HubSpot, and custom systems.


📦 PROJECT TYPES & ENGAGEMENT MODELS

How Enäks Works

What is Enäks and how are you different from a traditional agency? Enäks is a marketing intelligence company—not just a marketing agency. We combine deep research, strategy, execution, and AI to solve real business problems. We don’t follow trends—we build systems that make you impossible to ignore.

Can I hire you for just one project, like a product launch? Yes. We take on standalone projects, launch campaigns, or research sprints—all without locking you into long-term contracts.

Do you work as freelancers, consultants, or an agency? We’re a hybrid team: part-agency, part-consultancy, part-fractional leadership. You get the flexibility of freelancers with the stability and depth of a dedicated team.

Can I start with a small budget and scale up later? Yes. Many of our best partnerships started small. We’re fully open to starting with a pilot, audit, or single deliverable.

How do your 1-week sprints work? We plan and execute in agile 1-week sprints—complete with planning, delivery, review, and iteration. This keeps things fast, focused, and flexible.

Do I get a dedicated point of contact? Yes. You’ll work directly with either David (CEO) or Rebeka (CRO)—depending on the service. You’ll always have consistent, senior-level support.

Can you join our internal Slack and work as an extension of our team? Absolutely. We integrate into your workflows, whether that’s Slack, Notion, Monday.com, or email. We work like part of your team—not an external vendor.

Do you support both startups and established brands? Yes. We’ve worked with seed-stage startups, Series A–C scale-ups, and large enterprise teams. We adapt to where you are—and where you want to go.

Can you work with early-stage MVPs or pre-revenue startups? Yes. We love working with early-stage teams. We help define market fit, messaging, and traction strategies—even before product-market fit is reached.

We already have an in-house team. Can you just support strategy or insights? Yes. We can work in a purely strategic or insight-based role—augmenting your internal team with clarity, direction, and depth.

Do you offer fixed pricing packages or is everything custom? Everything is custom. We build proposals based on your needs, goals, and budget. No bloated retainers or rigid plans—just what makes sense for your business.

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Last updated 4 days ago