# Services

### 🔍 MARKET RESEARCH SERVICES

**I’m entering a new market. Can you help me identify unmet needs or customer pain points?**\
Yes, that’s one of our specialties. We use a mix of behavioral research, customer segmentation, and competitive landscape analysis to uncover unmet needs and key friction points in your market—before you invest heavily.

**Do you offer both qualitative and quantitative research methods?**\
Absolutely. We conduct both in-depth qualitative research (interviews, journey mapping) and robust quantitative studies (surveys, modeling, statistical validation) to give you a full picture of your market.

**Can you validate my product idea with real customer data?**\
Yes. We run product validation research using both primary and secondary data, depending on your budget and timeline. This includes testing assumptions, messaging, positioning, and market demand with real users.

**Can you help me understand how I compare to my competitors from a customer perspective?**\
Definitely. We conduct brand tracking, customer perception studies, and competitor audits to help you see exactly how you stack up in the minds of your customers—and where you can differentiate.

**How do you recruit participants for customer interviews or surveys?**\
We work with trusted recruitment partners and apply quota sampling to ensure representation across key demographics. We also use targeting filters (age, gender, behavior, etc.) to match your ideal audience.

**Do you provide research that informs product development?**\
Yes. Many of our studies directly inform product decisions—from feature prioritization and UX to packaging, pricing, and go-to-market strategy. We also support ongoing product feedback loops.

**Can I request a one-off report on my market segment, or do you only work on long-term projects?**\
Both are possible. We offer one-off market scans, strategic reports, or audience insights when needed. These often evolve into longer partnerships, but you can absolutely start small.

**How is your research different from what I’d get from a typical research firm or academic agency?**\
We combine academic-level rigor with real-world execution. Our research is business-ready—practical, visual, and action-oriented. Plus, we build tools like AI-powered audience simulators that go beyond typical research deliverables.

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### ✍️ MARKETING STRATEGY & CONSULTING

**Positioning / Go-To-Market / Channel Strategy / Business Planning**

**I need a marketing plan from scratch. Can you build one that aligns with my business goals?**\
Yes. We build custom marketing strategies grounded in your business model, buyer personas, and growth goals. From brand positioning to tactical plans—we cover it all.

**Can you act as our outsourced CMO on a part-time basis?**\
Yes. Our fractional CMO service offers executive-level support without the full-time cost. We plug into your leadership team to steer strategy, team setup, budget allocation, and more.

**What does your fractional CMO service include?**\
It includes strategic planning, OKR setting, team mentoring, campaign oversight, stakeholder communication, and reporting. We can also guide agency/vendor coordination and internal team development.

**How do you decide which marketing channels to focus on?**\
We analyze your target audience’s behavior, your goals, industry benchmarks, and past performance data. Every channel recommendation is based on impact potential—not guesswork.

**Do you help with fundraising decks and investor-oriented market data?**\
Yes. We support startups with strategic messaging, market sizing, customer validation, and competitor positioning—all of which can be integrated into investor decks or funding proposals.

**What kind of strategic deliverables will I get—just presentations or actionable plans?**\
You’ll get fully actionable strategies—detailed go-to-market plans, campaign roadmaps, content calendars, positioning docs, and more. No fluffy slides, only things you can implement.

**Can you audit our current marketing and help optimize it for growth?**\
Yes. We offer full funnel audits—including messaging, targeting, conversion, and analytics—to identify bottlenecks and growth opportunities.

**What’s the difference between your consulting services and execution services?**\
Consulting defines the direction—positioning, strategy, brand, and planning. Execution brings it to life—through SEO, content, ads, email, and campaign management. We do both, or either one, depending on your needs.

### ⚙️ MARKETING EXECUTION

**We need help running Google Ads. Do you manage campaigns or just consult?**\
We manage campaigns end-to-end—strategy, creative, budget, A/B testing, reporting. We’re results-focused and adapt campaigns based on real-time performance.

**Can you execute a full content strategy with ongoing blog and SEO content?**\
Yes. We create, optimize, and publish content designed to improve SEO, drive traffic, and support your brand positioning. From keyword research to writing and publishing—it’s all handled.

**Do you also take care of copywriting or do we need to provide that?**\
We provide full-service copywriting, tailored to your tone of voice and objectives. Whether it's website, ad, email, or blog content—you don’t need to provide anything unless you want to.

**Can you manage our email marketing automation tools end-to-end?**\
Yes. We handle setup, list segmentation, automation flows, content creation, A/B testing, and analytics—working with platforms like Mailchimp, HubSpot, Klaviyo, etc.

**Do you offer ongoing monthly support or just one-time project execution?**\
Both. Many clients work with us on a monthly retainer, but we also take on one-off campaigns or audits depending on your needs.

**Can I work with you if I only have a €1k–€2k marketing budget?**\
Yes. With smaller budgets, we prioritize high-impact services like audience research, strategy audits, or SEO/content starter packs—designed to maximize traction quickly.

**How many channels can you support with a €10k/month budget?**\
With €10K/month, we can typically cover 2–4 marketing channels—like SEO, content, ads, and email—depending on scope and goals. We’ll build a strategy that fits.

**Do you provide performance reports or dashboards?**\
Yes. We offer monthly and on-demand reporting, visual dashboards, and performance reviews aligned with your KPIs.

**Can you jump in and execute even if we already have a strategy?**\
Absolutely. We’re happy to operate as execution partners and bring your existing strategy to life—while also flagging improvement areas if we spot them.

### 🧠 AI & DATA CONSULTING

**We built an AI model internally—can you validate our results statistically?**\
Yes. We offer full statistical validation services, applying academic-grade methodology to evaluate AI accuracy, bias, and business fit.

**Can you help us analyze customer feedback using NLP?**\
Yes. We use natural language processing to extract themes, sentiment, and intent from open-ended feedback—perfect for CX or product teams.

**We have tons of internal data—can you make it actionable?**\
Yes. We help you extract meaning from messy datasets—transforming raw data into strategic insights through segmentation, modeling, and dashboarding.

**Can you help us design a feedback loop for our AI tools?**\
Yes. We build AI feedback frameworks that allow continuous learning and refinement—so your models improve over time based on user behavior and performance.

**Is this service more for data scientists or for marketers who want to use AI?**\
Both. We bridge the gap—making AI practical and usable for marketing teams, while also being rigorous enough to support your data and product teams.

**Do you help with prompt engineering or just backend analysis?**\
We do both. We refine prompts, build custom GPTs, and offer prompt libraries tailored to your brand, product, or use case.

**Can you integrate your models into our tools like Tableau or HubSpot?**\
Yes. We collaborate with your tech stack—integrating insights and outputs into platforms like Tableau, HubSpot, and custom systems.

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### 📦 PROJECT TYPES & ENGAGEMENT MODELS

**How Enäks Works**

**What is Enäks and how are you different from a traditional agency?**\
Enäks is a marketing intelligence company—not just a marketing agency. We combine deep research, strategy, execution, and AI to solve real business problems. We don’t follow trends—we build systems that make you impossible to ignore.

**Can I hire you for just one project, like a product launch?**\
Yes. We take on standalone projects, launch campaigns, or research sprints—all without locking you into long-term contracts.

**Do you work as freelancers, consultants, or an agency?**\
We’re a hybrid team: part-agency, part-consultancy, part-fractional leadership. You get the flexibility of freelancers with the stability and depth of a dedicated team.

**Can I start with a small budget and scale up later?**\
Yes. Many of our best partnerships started small. We’re fully open to starting with a pilot, audit, or single deliverable.

**How do your 1-week sprints work?**\
We plan and execute in agile 1-week sprints—complete with planning, delivery, review, and iteration. This keeps things fast, focused, and flexible.

**Do I get a dedicated point of contact?**\
Yes. You’ll work directly with either David (CEO) or Rebeka (CRO)—depending on the service. You’ll always have consistent, senior-level support.

**Can you join our internal Slack and work as an extension of our team?**\
Absolutely. We integrate into your workflows, whether that’s Slack, Notion, Monday.com, or email. We work like part of your team—not an external vendor.

**Do you support both startups and established brands?**\
Yes. We’ve worked with seed-stage startups, Series A–C scale-ups, and large enterprise teams. We adapt to where you are—and where you want to go.

**Can you work with early-stage MVPs or pre-revenue startups?**\
Yes. We love working with early-stage teams. We help define market fit, messaging, and traction strategies—even before product-market fit is reached.

**We already have an in-house team. Can you just support strategy or insights?**\
Yes. We can work in a purely strategic or insight-based role—augmenting your internal team with clarity, direction, and depth.

**Do you offer fixed pricing packages or is everything custom?**\
Everything is custom. We build proposals based on your needs, goals, and budget. No bloated retainers or rigid plans—just what makes sense for your business.