General Questions
🧠 STRATEGIC FIT & CAPABILITIES
Do you specialize in a specific industry or market? Yes. While we have experience across various industries, our core strengths lie in tech, SaaS, healthcare, finance, banking, retail, e-commerce, beauty, and automotive. We’ve worked with both B2B and B2C businesses and understand the nuances of each.
Have you worked with companies like ours before (size, business model, sector)? Absolutely. We've partnered with everything from early-stage startups to mid-sized companies and global enterprises with thousands of employees. Whether you're product-led, sales-led, or a mix of both, we’ve likely been there.
Can you help with both strategy and execution, or just one? We do both. We offer end-to-end services—from consulting and strategy development to hands-on execution, including fractional CMO support and ongoing campaign management.
What’s your approach to understanding our audience and market? We combine deep market research expertise, consumer behavior analysis, and the use of custom-built audience simulators. These tools help us uncover hidden insights that even internal teams may not have access to—ensuring we’re not just guessing but deeply understanding who you're selling to and why.
How do you stay up-to-date with new trends, channels, and technologies? We invest heavily in R&D, experimentation, and continuous learning. Some of our experimental projects have broken new ground—things that haven’t even been attempted by other agencies yet. We're not just up-to-date; we're helping define what’s next.
Do you offer AI or data-driven services? Yes. We provide AI consulting, custom model development, chatbot creation, AI audience simulators, and synthetic data solutions. These tools support better decision-making, customer engagement, and scale.
What makes your approach different from other marketing providers? It’s the mix of solid industry expertise, academic grounding, and real-world experimentation. We don’t just rely on playbooks—we test new ideas in real-time, invest in innovation, and consistently find smarter ways to grow.
How do you handle rapid changes in direction or unexpected market shifts? We’re agile by design. Our team adapts quickly, communicates transparently, and isn’t afraid to pivot. Whether it’s a new regulation or a market trend, we keep our clients ahead.
Can you help us validate a product idea or market fit before scaling? Yes. We offer market validation frameworks, target audience simulations, pre-launch testing, and messaging experimentation. Our research-first approach helps de-risk your idea and refine your positioning before scaling—saving time, money, and headaches.
Do you provide research to back up your recommendations? Absolutely. Every strategic decision we propose is grounded in data, consumer behavior insights, and validation models. Whether it’s launching a new market campaign or fine-tuning messaging, we back it up with quantitative and qualitative data.
🤝 COLLABORATION & TRUST
Who will we actually be working with day to day? You’ll be in direct contact with Rebeka and David, the co-founders. Depending on your project scope, we may also bring in dedicated specialists—but your core points of contact stay consistent.
How do you communicate and collaborate with clients? We adapt to your preferences but typically use Slack, Notion, Loom, and Google Meet. We offer weekly or bi-weekly syncs, written recaps, async updates, and shared dashboards—so you’re always in the loop without micromanaging.
How involved do we need to be in the process? It depends on your capacity and preference. We’re fully capable of running independently with your OKRs and approval checkpoints, but we also welcome collaborative partners. You’re always invited in, but never required to micromanage.
Can we see real examples or case studies of your past work? Yes, we have several case studies across industries and use cases—ranging from SEO and audience research to CX automation and AI deployments. Reach out and we’ll happily share those relevant to your needs.
Do you offer any kind of trial period, pilot project, or initial audit? Yes—we offer free initial audits to assess opportunities and give you a taste of our thinking before any commitment.
What happens if we’re not happy with the results? That rarely happens, because we put significant time upfront aligning on your expectations and goals. We also use iterative check-ins to ensure we’re always on track. Still, if needed, we revise, adapt, or recalibrate without hesitation.
How long do your client partnerships typically last? On average, around 12 months, but it depends on your needs. We take on project-based work, retainer models, and long-term strategic partnerships.
🧩 FLEXIBILITY & FIT
Are you flexible with scope, timeline, or budget changes? Yes. We understand priorities shift, so we’re open to adjusting scopes, timelines, and budgets—especially as goals evolve. Flexibility is built into how we work.
Do you offer custom strategies, or is it a one-size-fits-all model? Everything we do is custom-built. No cookie-cutter playbooks. Your goals, market, and product define the strategy—not the other way around.
Can you plug into our existing marketing team or tools? Yes. We can act as an extension of your team, working inside your systems and tools. Whether it's HubSpot, GA4, Notion, Figma, or custom CRMs—we integrate seamlessly.
Do you work well with other agencies or departments we’re already using? Yes. We’ve successfully collaborated with PR firms, internal design teams, dev teams, and even other marketing agencies. We’re big on collaboration, not competition.
Can you scale with us as we grow? Absolutely. Whether you're moving from startup to scale-up or expanding globally, we can scale services and teams to meet your evolving needs.
Do you offer local, regional, or international capabilities? Yes. We’ve worked across North America (US, Canada), UK, Ireland, DACH (Germany, Austria, Switzerland), France, Italy, the Nordics, Hungary, and Romania. Our network is international and culturally adaptive.
🔍 PROOF, PROCESS & TRANSPARENCY
What’s your process from onboarding to delivery?
Discovery & Audit
Strategy Alignment & OKRs
Execution Roadmap
Collaboration Kickoff
Delivery, Testing, Optimization
Review & Continuous Improvement
Everything is transparent, documented, and shared with you.
How do you measure success and performance? We define KPIs collaboratively. Whether it’s ROAS, MQLs, revenue, retention, or brand sentiment—we track it, report it, and optimize for it.
Do you offer regular reporting or progress reviews? Yes. We provide weekly check-ins, monthly reviews, and on-demand reports. You’ll always know where things stand.
Can you show ROI or results from past projects? Yes, and we’re proud of them. We've delivered up to 12x ROI, with an average of 4.9x across campaigns and industries.
How do you ensure quality and consistency across all deliverables? We have internal QA processes, detailed briefs, peer reviews, and strong creative standards. Every deliverable is aligned with strategy—not just a "task ticked off."
Do you offer any guarantees or satisfaction policies? While marketing can’t always be guaranteed, we promise accountability, transparency, and results-focused execution. We’re not satisfied unless you are.
📈 RESULTS & ROI
How long does it typically take to see results? It depends on the service and market.
Paid Ads: 3–4 months
SEO/AEO/Content: Often within 3 months, but full traction may take up to 9 depending on budget, competition, and existing presence
AI or audience research: Immediate insights, long-term optimization We set expectations early and track progress continuously.
What kind of ROI can we expect from working with you? Our average ROI is 4.9x, with cases reaching 12x. Lower ranges (~3.9x) still outperform most industry benchmarks—especially in competitive or complex verticals.
How do you align your goals with our KPIs or business objectives? We use the OKR framework to co-define goals, then break them down into measurable KPIs. Everything we do ladders up to your actual business goals.
Can you help us justify marketing spend to stakeholders or investors? Yes. We provide forecasting models, impact reports, and business-case justifications to help you communicate ROI internally or externally—whether it’s for your board, VCs, or internal leadership.
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